Fashionware was founded in 2004 by Dr. Paul A. Friedman and Sandra Muriel-Colorado, both veterans of the New York fashion industry. Dr. Friedman�s experience includes 25 years with his family�s global outerwear business, S. Rothschild & Co., where he served in every department, retiring as Executive Vice President and Chief Operating Officer to form Fashionware. Dr. Friedman is also a professor teaching Product Development at LIM-The College for the Business of Fashion. Ms. Muriel-Colorado was with S. Rothschild & Co. for 20 years, assuming increasingly more responsible positions in information technology. Most recently, she was the Director of Information Technology Support.

Fashionware�s breakthrough product is Fashionshare�, an online communications and collaboration software tool for product lifecycle management. Fashionshare� revolutionizes the way fashion companies work by allowing for instantaneous collaboration over the web in a highly intuitive and consistent user interface and reporting environment. Whether creating storyboards, line sheets, line development calendars, fabric and trim cards, visual specs or product catalogs, Fashionshare� provides a comfortable look and feel for all users. In contrast to other collaboration tools that require considerable customization and lengthy implementation times, Fashionshare� leverages standard industry best practices that make it simple to set up and use. Requiring no on-site software installation, it runs on virtually any computer capable of accessing the Internet.